shift to the future
business cards and cvs
QR codes are quickly obscuring the line between the physical world and the internet. Right now, you are probably wondering what QR codes are - well it's high time to channel your inner-nerd and find out how you can use objects in the real world to improve your online visibility.
QR Codes 101
In a nutshell, QR codes allow us to link objects in the real world to the internet. A QR code is a matrix barcode, which is can be read by a Smartphone, equipped with a camera. The code, when scanned with the correct reader application, can link directly to a website URL.
Many people are probably questioning the usefulness of this Japanese-developed technological wonder. The reality, however, is that it has established a viable link between tangible items and the web - creating a world of marketing potential. It has reduced the amount of effort it takes for a person to access a business's website and this gives it a practical purpose in a variety of different forms.
1. Business Cards - Business cards are handed out quite regularly, but they generally just end up in the trash. The reality is that people do not want to hang on to random pieces of cardboard for a long time. QR codes allow the recipient to scan the business card and then favourite the link. The card itself can then be 'dis-carded'!
2. Flyers - The popularity of flyer marketing has been given a major boost by the advent of QR codes. A flyer, complete with a QR code, can successfully connect the reader of the flyer with the website of the event being advertised.
3. CVs - CVs, which have a QR code printed on them, provide employers with a direct link to the applicant's website or blog. This is particularly useful for people applying for work in the creative industry. If QR codes increase in popularity, they could render the 'personal information' section of the CV obsolete. The QR code now serves as a route to potentially far richer online information.
How to get a QR label
QR labels can be generated by a host of online sites and programmes, and the label printing is easy. Generally, it is a good idea to contact label manufacturers UK to take care of the printing for you. The intricate detail in the code is difficult to reproduce with a low quality printer. Label manufacturers have decent printers that will be able to print an effective QR label onto your business card or CV.
Technological advancements always come with a wide range of doubters. Everything from aeroplanes to the internet were criticised at some point - but they have expanded and become integral to the modern world. It is not far-fetched to predict that in the near future, all business cards will be printed with QR barcodes.